Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.


A number of other Gelman Library research guides may also be helpful: Company Information, Industry Information, Business Indexes and Abstracts, U.S. Economic Data, International Marketing, and Public Opinion.

GW Libraries Search

Search for Books

Subject Headings

These are some relevant subject headings to use in the catalog and in Worldcat:

  • Marketing
  • Marketing Planning
  • Communication in Marketing
  • Direct Marketing
  • Industrial Marketing
  • Market Segmentation
  • New Products
  • Physical Distribution of Goods
  • Pricing
  • Product Life Cycle
  • Professions Marketing
  • Social Marketing
  • Service Industries Marketing
  • Green Marketing
  • Internet Marketing
  • Target Marketing
  • Brand Name Products Marketing
  • Consumer Behavior
  • Advertising
  • Broadcast Advertising
  • Color in Advertising
  • Comparative Advertising
  • Humor in Advertising
  • Internet Advertising
  • Market Surveys
  • Music in Advertising
  • Packaging
  • Radio Advertising
  • Symbolism in Advertising
  • Television Advertising
GW Libraries • 2130 H Street NW • Washington DC