These are some relevant subject headings to use in the catalog and in Worldcat:
- Marketing
- Marketing Planning
- Communication in Marketing
- Direct Marketing
- Industrial Marketing
- Market Segmentation
- New Products
- Physical Distribution of Goods
- Pricing
- Product Life Cycle
- Professions Marketing
- Social Marketing
- Service Industries Marketing
- Green Marketing
- Internet Marketing
- Target Marketing
- Brand Name Products Marketing
- Consumer Behavior
- Advertising
- Broadcast Advertising
- Color in Advertising
- Comparative Advertising
- Humor in Advertising
- Internet Advertising
- Market Surveys
- Music in Advertising
- Packaging
- Radio Advertising
- Symbolism in Advertising
- Television Advertising
