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Marketing

A number of other Gelman Library research guides may also be helpful: Company Information, Industry Information, Business Indexes and Abstracts, U.S. Economic Data, International Marketing, and Public Opinion.

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Subject Headings

These are some relevant subject headings to use in the catalog and in Worldcat:

  • Marketing
  • Marketing Planning
  • Communication in Marketing
  • Direct Marketing
  • Industrial Marketing
  • Market Segmentation
  • New Products
  • Physical Distribution of Goods
  • Pricing
  • Product Life Cycle
  • Professions Marketing
  • Social Marketing
  • Service Industries Marketing
  • Green Marketing
  • Internet Marketing
  • Target Marketing
  • Brand Name Products Marketing
  • Consumer Behavior
  • Advertising
  • Broadcast Advertising
  • Color in Advertising
  • Comparative Advertising
  • Humor in Advertising
  • Internet Advertising
  • Market Surveys
  • Music in Advertising
  • Packaging
  • Radio Advertising
  • Symbolism in Advertising
  • Television Advertising
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