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Marketing

A number of other Gelman Library research guides may also be helpful: Company Information, Industry Information, Business Indexes and Abstracts, U.S. Economic Data, International Marketing, and Public Opinion.

Encyclopedia

Advertising Age Encyclopedia of Advertising
Location: REF HF 5803 .A38 2003
This covers histories of advertisers, brands, markets, and agencies; biographies; and theory, methods, and practices of advertising.

Collections of Advertisements

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