Research Guides: Marketing: Find Advertising Information and Advertisements

Encyclopedia

Advertising Age Encyclopedia of Advertising
Location: REF HF 5803 .A38 2003
This covers histories of advertisers, brands, markets, and agencies; biographies; and theory, methods, and practices of advertising.

Collections of Advertisements

Ad*Access
Provides "images and database information for over 7,000 advertisements printed in the U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University."
1900-1919 : all-American ads / edited by Jim Heimann
Location: NC998.5.A1 A12 2005
20s : all-American ads / edited by Jim Heimann
Location: NC998.5.A1 A122 2004
30s : all-American ads / edited by Jim Heimann
Location: NC998.5.A1 A123 2003
40s : all-American ads / edited by Jim Heimann
Location: NC998.5.A1 A124 2001
50s : all-American ads / edited by Jim Heimann
Location: NC998.5.A1 A125 2002
60s : all-American ads / edited by Jim Heimann
Location: NC998.5.A1 A126 2002
70s : all-American ads / edited by Jim Heimann
Location: NC998.5.A1 A127 2004
80s : all-American ads / edited by Jim Heimann
Location: NC998.5.A1 A128 2005