A number of other Gelman Library research guides may also be helpful: Company Information, Industry Information, Business Indexes and Abstracts, U.S. Economic Data, International Marketing, and Public Opinion.
Passport (formerly called Global Market Information Database) provides international market intelligence for countries, consumers and industries. Please note: All access to this database is restricted to GW students, faculty and staff who will have to login - even on campus. Walk-in use by others is not permitted.
Wiley international encyclopedia of marketing / editors-in-chief, Jagdish Sheth, Naresh Malhotra
Location: HF5415 .W54 2011 v. 1 marketing strategy v. 2 marketing research v. 3 consumer behavior v. 4 advertising and integrated communication v. 5 product innovation and management v. 6 international marketing v. 7 cumulative index