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Marketing

A number of other Gelman Library research guides may also be helpful: Company Information, Industry Information, Business Indexes and Abstracts, U.S. Economic Data, International Marketing, and Public Opinion.

Statistics

Passport
Passport (formerly Global Market Information Database) provides international market intelligence for countries, consumers and industries. Note: Users must register (no charge). All access to this database is restricted to GW students, faculty, and staff even on campus. Walk-in use by others is not permitted.

Periodical Databases

ABI/Inform Complete Plus
Covers business and management periodicals.
Business Source Ultimate
Covers business and management periodicals.

Encyclopedia

Wiley international encyclopedia of marketing / editors-in-chief, Jagdish Sheth, Naresh Malhotra
Location: HF5415 .W54 2011
v. 1 marketing strategy v. 2 marketing research v. 3 consumer behavior v. 4 advertising and integrated communication v. 5 product innovation and management v. 6 international marketing v. 7 cumulative index

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