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PSPR 6230- Reserach Methods

A quick research guide for PSPR 6230

Secondary Resources & Statistics

pew research center in white letters on black background with circular logo in white


A nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. Conducts public opinion polling, demographic research, content analysis and other data-driven social science research. 

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Contains various forms of data available from the 2020 US census

A free, web-based, open-access, quarterly academic journal presented by the Public Relations Society of America and the Institute for Public Relations


AMEC in orange letters silver 25th anniversary (1996-2021) banner under letters

International Association of Measurement of Communication 

It is the world’s largest media intelligence and insights professional body, representing organisations and practitioners who provide media evaluation and communication research, analysis, evaluation and insights.




Institute for public relations logo in orange yellow and brown


A volume of papers related to measurement and evaluation of public relations, many written by members of the IPR Commission on PR Measurement and Evaluation.

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