Research Guides: Databases: Marketing: Marketing Databases

Core Resources

ABI/Inform Complete Plus
A great starting place for business research, this database covers business conditions, trends, management techniques, corporate strategies, and industry-specific topics worldwide. Includes articles from magazines, trade publications, and scholarly journals.

Business Source Ultimate
Business Source Ultimate provides both bibliographic and full text content covering all fields of business including marketing, management, MIS, POM, accounting, finance and economics. Indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.

eMarketer
Market research database focusing on digital marketing, media, and commerce. Subscription provided by the GW School of Business.
IBISWorld
In-depth industry and market research.
Women's Wear Daily Archive
A comprehensive backfile of Womens Wear Daily from its inception in 1910 forward, this database provides a wealth of information to researchers and students of fashion, marketing, and the retail business as well as supporting inquiry into womens studies and 20th century material culture.