Passport (formerly called Global Market Information Database) provides international market intelligence for countries, consumers and industries For sports, it provides statistics covering match-day revenues and attendances, global social media footprints and cross-industry commercial partnership data across top tier domestic sports leagues and teams. Please note: All access to this database is restricted to GW students, faculty and staff who will have to login - even on campus. Walk-in use by others is not permitted.
(Formerly Local Market Audience Analyst.) Provides sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers. Off-campus users should log in through the GW VPN. Click on the blue button Log into Claritas 360. This database is only supported in the 2 most recent versions of Google Chrome. For assistance in using the database, go to the Client Solution Center between 9:00 a.m. and 8:00 p.m. (Monday through Friday, ET) at 800.866.6511 or email@example.com
Location: HF.5415.3.L5 Provides analysis of geographical areas demographically and also as regards lifestyle interests (e.g. bowling foreign travel). It also provides national information on lifestyle segments (e.g. what sorts of activities people like to do needlework and what else they like to do) and on demographic segments.