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Database Guide: Simmons OneView: Find Simmons OneView

formerly Choices 3

What is Simmons OneView?

Simmons OneView (formerly known as Choices 3) provides U.S. consumer data on product and brand usage, spending behavior, media habits, and more. Use it to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior.

The data comes from the Simmons National Consumer Study (NCS), which is sent out to samples of the U.S. population several times a year. The most recent year’s survey is the default base population.

What is the data used for?

  • marketing strategy : determine the target consumer group for a product
  • advertising strategy: where is the best place to advertise to reach my target audience?
  • product potential: how many people buy product X? who are they?
  • statistics and data: how many people in the sample read magazine X? Who are they? how many people have habit Y?

There are many ways you can use this software to find relationships among variables.

Find Simmons OneView


 Simmons OneView 



Once in the database, click on crosstab at the top of the screen.


  • Go to the Databases by Subject Area and A - Z page
  • Click on the light blue 'S' tab.
  • On the next page, scroll down to  Simmons OneView , and click on the database name to open it.
  • Once in the database, click on crosstab  at the top of the screen.

Subject Guide

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Shmuel Ben-Gad
Gelman Library,
George Washington University,
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Washington, DC 20052.
(202) 994-0674
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