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Entrepreneurship/Small Business   Tags: business, entrepreneurship, small_business  

Last Updated: May 29, 2014 URL: http://libguides.gwu.edu/entrepreneurship Print Guide RSS Updates

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Databases

  • Factiva
    Source for global (including business) news and company information. Covers thousands of newspapers and other publications. Simultaneous users: 6.
 

Subject Headings for Books and Videos

These are some of the most relevant subject headings to use in the catalog and Worldcat:

Consumer Data

 

 

  • Local Market Audience Analyst
    Local Market Audience Analyst provides sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers. IMPORTANT NOTE: This database requires Internet Explorer.
  • Simmons OneView
    Simmons OneView (formerly known as Choices III) provides U.S. consumer data on product and brand usage, spending behavior, media habits, and more. Use it to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. There is a research guide for this at http://libguides.gwu.edu/simmons

Subject Guide

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