Entrepreneurship/Small Business   Tags: business, entrepreneurship, small_business  

Location: ALADIN
Covers "leading trade magazines, newsletters, the general business press and international business dailies" from different countries and in a number of languages. For all articles there are substantive abstracts in English. The full text is available for most of the English language articles as well. This is a particularly good source for information about companies, industries, and products.

Source for global (including business) news and company information. Covers thousands of newspapers and other publications. Simultaneous users: 6.

Local Market Audience Analyst provides sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers. IMPORTANT NOTE: This database requires Internet Explorer.

Location: COMPUTER NEAR THE REFERENCE DESK
Provides demographic, geographic, and psychographic data on consumer buying behavior, largely as it relates to brands and media. It can be a bit tricky to get used to, but there is documentation at the Reference Desk which explains how to use it. There are also instructions at http://www.libs.uga.edu/ref/simmons/index.html.