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Entrepreneurship/Small Business   Tags: badm, business, entrepreneurship, mbad, mgt, small_business  

Last Updated: Nov 11, 2014 URL: http://libguides.gwu.edu/entrepreneurship Print Guide RSS UpdatesEmail Alerts

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Consumer Data

 

 

  • Local Market Audience Analyst
    Local Market Audience Analyst provides sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers. The link will take you to the Kanter Media/SRDS home page. Once there, select Local Market Audiences from the list of services to the left. IMPORTANT NOTE: This database requires Internet Explorer.
  • Simmons OneView
    Simmons OneView (formerly known as Choices III) provides U.S. consumer data on product and brand usage, spending behavior, media habits, and more. Use it to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. There is a research guide for this at http://libguides.gwu.edu/simmons

Periodical Article Databases

  • ABI/Inform Complete Plus
    A great starting place for business research, this database covers business conditions, trends, management techniques, corporate strategies, and industry-specific topics worldwide. Includes articles from magazines, trade publications, and scholarly journals.
  • Business Source Complete
    Business Source Complete provides both bibliographic and full text content covering all fields of business including marketing, management, MIS, POM, accounting, finance and economics. Indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.
  • Factiva
    Source for global (including business) news and company information. Covers thousands of newspapers and other publications. Simultaneous users: 6.

Subject Guide

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Shmuel Ben-Gad
 
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