Marketing  Tags: marketing advertising market_survey consumer_behavior consumer_data  

Location: ALADIN
Provides analysis of geographical areas demographically and also as regards lifestyle interests (e.g. bowling foreign travel). It also provides national information on lifestyle segments (e.g. what sorts of activities people like to do needlework and what else they like to do) and on demographic segments. It is the successor to, and an expansion upon, Lifestyle Market Analyst (below).

Location: HF.5415.3.L5
Provides analysis of geographical areas demographically and also as regards lifestyle interests (e.g. bowling foreign travel). It also provides national information on lifestyle segments (e.g. what sorts of activities people like to do needlework and what else they like to do) and on demographic segments.

Location: COMPUTER NEAR THE REFERENCE DESK
Provides demographic, geographic, and psychographic data on consumer buying behavior, largely as it relates to brands and media. It can be a bit tricky to get used to, but there is documentation at the Reference Desk which explains how to use it. There are also instructions at http://www.libs.uga.edu/ref/simmons/index.html.

Location: ALADIN
Provides detailed marketing, social, and economic statistics. Also available, by clicking o the consukmers tag, are consumer lifestyle reports that discuss, "how and why lifestyles differ from country to country including analysis of household profiles, income, education, eating and drinking habits, shopping habits, leisure and tourism." Access is restricted to George Washington University students, faculty, and staff. Walk-in use by others is not permitted.