RefWorks
For help email the RefWorks Support Team at Gelman Library at
refworks@gelman.gwu.edu
RefWorks allows you to store and file your references and citations in different
folders, add research notes or other information, and format your
paper, dissertation, or other research project with the click of a
button.
ALADIN Catalog Search
Search for Books in the ALADIN Catalog
Subject Headings
These are some relevant subject headings to use in the ALADIN Catalog and in Worldcat:
- Marketing
- Communication in Marketing
- Direct Marketing
- Industrial Marketing
- Market Segmentation
- New Products
- Physical Distribution of Goods
- Pricing
- Product Life Cycle
- Professions Marketing
- Social Marketing
- Service Industries Marketing
- Green Marketing
- Internet Marketing
- Target Marketing
- Brand Name Products Marketing
- Consumer Behavior
- Advertising
- Broadcast Advertising
- Color in Advertising
- Comparative Advertising
- Humor in Advertising
- Internet Advertising
- Market Surveys
- Music in Advertising
- Packaging
- Radio Advertising
- Symbolism in Advertising
- Television Advertising
Subject Guide |
Shmuel Ben-GadContact Info:
(202) 994-1353
Send Email
Subjects:
business, economics, engineering management and systems engineering, Judaic studies, organizational sciences, public administration
(202) 994-1353
Send Email
Subjects:
business, economics, engineering management and systems engineering, Judaic studies, organizational sciences, public administration
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